He was being interviewed at his first book launch.
"One last question Mr. Dev", asked the interviewer, "how would you like to be remembered after you leave this world?"
"I don't want to be remembered at all", there was a small pause before he continued, "because it'll hurt my people more then".
"I want to be remembered now when I'm all alive. If someone loves me, misses me or cares for me, I want them to come to me and say it looking straight into my eyes."
"For me, this makes more sense because once I'm gone, I won't be there to know it, I won't be there to appreciate it. So do it now and let me reciprocate what I feel for you."
"Because life is too short to be shy."
His answer got more buyers than his book.